“Living in a city with a new sense” is the idea of HOUSE VISION.

Since the Edo period (1603-), Japanese cities, especially Tokyo, have been cities with extremely high population density. Both in the past with rapid economic growth and the future, the life in metropolises has been/shall be full of plentiful resources and possibilities. On this account, we must seek for future resources. Firstly, it is the “house”. Since the Meiji period (1868-), Japanese society has moved towards the modernization, namely, the westernization, through which Japanese people have eventually understood the fact that money doesn't bring the true happiness. At the same time, Japanese traditions and their original values have been highly appraised. What kind of seeds should be sown in the 21st-Century in Japan and what kind of fruit can be harvested? In addition, we can also find out that the Japanese manufacturing industry is now changing fast, which has changed to the comprehensive home appliances and large-scale hardware and software integrated with the communication and portable systems from original types of televisions and refrigerators and so on. They will change the “residential environment” inevitably.

We need to review the value of our community, lands and buildings. And, we hope to produce the creativity of the new cities with “house” and introduce them to the people all over the world.

HOUSE VISION is a focus for such exploration and thinking. We hope to shape HOUSE VISION as an information release and research platform for introducing Japanese life style. We plan to release our “new sense of living” and carry out more opinion exchanges and discussions through seminars, exhibitions and books etc.

How We Got Here

Up to now, HOUSE VISION has hosted 10 seminars in Japan including our “Tokyo Topic Seminar” in October 2011. Following this, we are planning to hold the “First Expo” next year after some topic seminars in China. We hope to collect more views, opinions, and ideas in the professional seminar, so as to success our China Expo. Our movement will stimulate the industries and people. Warmly welcome the like-minded enterprises, research agencies and far-sighted personages to join us.

HOUSE VISION Participating Members

HOUSE VISION sincerely welcomes participation of the enterprises, especially those which are interested in “urban life” with broad visions such as the energy, logistics, environment-friendly home appliances, robot industry, convenience stores, and grocery stores. Please feel free to contact with info@house-vision.jp.

  • Hara Kenya | designer・professor of Musashino Art University・chief representative of Japan Design Center
  • Tsuchiya Sadao | coordinator of Sadao Corporation and the Research Institute of MUJI of Ryohin Keikaku Corporation
Affairs Bureau

Japan Design Center Hara Design Research Institute (Person in charge: Nabeta)

Ginza 4 Cho-me Tower Building, 4-9-13, Ginza, Chuo-ku, Tokyo, 〒104-0061, Japan

Tel: 03-6264-0330    mail: info@house-vision.jp

Enterprise and
in the conference
  • SUMITOMO Forestry
  • TOTO
  • Nomura Real Estate
  • Mitsui Fudosan Residential
  • MEC eco LIFE
  • YKK AP
  • Mori Building
  • City Revitalization Corporation
  • Asahi Kasei Fibers
  • Dupont
  • MRC・dupont
  • Sekisui House
  • Segway Japan
  • Daiwa House
  • Panasonic
  • Recruit
  • FabLab Japan
  • Familymart
  • MITSUBISHI Chemical